I help international e-commerce and B2B companies grow profitably through data-driven Google Ads and SEO – with the execution speed of a China-based team and the transparency you expect from a Western agency.
Our team combines strategy and creativity to deliver campaigns that boost your brand and drive measurable growth.
What can we do for you?
Stop scrolling, start engaging. We design thumb‑stopping creatives, community playbooks, and paid social that spark conversations and drive measurable outcomes across the platforms your audience loves.
Rank where it matters and turn searchers into buyers. We build technical foundations, craft intent-driven content, and earn authoritative links—so your organic growth compounds month after month.
Performance with precision. From Google Ads to paid social, we engineer full‑funnel PPC that blends smart targeting, rapid testing, and creative optimization for reliable, scalable ROI.
A clear growth roadmap, not guesswork. We align your market opportunity, positioning, and funnel architecture—then prioritize the highest‑leverage initiatives to hit revenue targets faster.
Authentic voices, amplified results. We source brand‑right creators, negotiate partnerships, and orchestrate content that feels real—driving reach, trust, and sales without the ad fatigue.
Senior brains on your biggest challenges. Get executive‑level guidance on analytics, channel mix, and org enablement—so your team moves faster with clarity and confidence.
Creative Director
PPC Ninja
The faces behind our success
We’re proud to partner with forward-thinking brands that trust us to bring their visions to life. Together, we achieve remarkable results
Drop us a line and keep in touch
If you are looking for the best Google Ads agency, there is usually a clear reason:
Your ad spend is growing, but sales are not.
Your campaigns look “busy”, yet you cannot explain where profit comes from.
You have already tried a cheap Google Ads agency and ended up paying more to Google than to yourself.
This article will give you a clear, practical framework to evaluate any Google Ads marketing agency, explain why a China Google Ads agency can be a strategic advantage, and show how Yestupa operates when it manages your account.
A professional Google Ads agency is not simply a media buyer. At a minimum, it should be responsible for the following areas.
Before touching campaigns, your agency must understand:
Your products or services and their margins
Your LTV (lifetime value) and payback period
Your main markets, seasons and constraints
Without this, even the best technical optimisation will push the wrong offers to the wrong people.
A serious Google Ads marketing agency will:
Implement or audit conversion tracking (including enhanced conversions where possible)
Align tracking between Google Ads, Analytics and your CRM / e-commerce platform
Define primary and secondary conversions (purchases, leads, add-to-cart, calls, etc.)
If measurement is weak, every later decision becomes guesswork.
Your Google Ads agency should design a structure that reflects how your business actually works:
Brand vs non-brand search
Performance Max / Shopping vs standard search
Prospecting vs remarketing
New customer campaigns vs existing customer campaigns
Each campaign must have a clear role in your funnel.
A high-performing Google Ads agency works at three layers:
Ad copy – message match to search intent and audience
Assets – site links, callouts, images, videos where relevant
Landing pages – consistent offer, fast loading, clear value proposition
The best agencies continuously test variations, not just set one ad and leave it.
Weekly and monthly work should include:
Search term analysis and negative keyword expansion
Budget reallocation based on performance, not on “feelings”
Bid strategy reviews (tCPA, tROAS, Maximise conversions, etc.)
Audience, device, location and time-of-day optimisation
If you do not see a clear optimisation log, there is usually little real optimisation happening.
A Google Ads marketing agency should not only send numbers; it should interpret them:
What improved, and why
What declined, and why
What will be tested next month
Clear reporting is the difference between “we spent your budget” and “we are growing your business”.
When you search for a Google Ads agency, you usually see three categories.
Pros:
Large teams and many specialists
Familiar with large brands and complex structures
Cons:
High retainers, especially in US/EU
You can easily become “client #47 this quarter”
Decisions may be slow and layered with bureaucracy
Pros:
Focused on paid traffic and performance
Usually more agile and close to the data
More suitable for growth-stage e-commerce or SaaS
Cons:
Capacity is more limited
Quality varies greatly between agencies
Pros:
Direct communication with one person
Lower apparent cost
Cons:
Single point of failure
Often no proper process, documentation or backup
Can disappear or become overloaded easily
Yestupa is built as a specialist performance-focused Google Ads agency:
Clear frameworks and processes like a mature agency
Lean team structure for speed of implementation
Strong experience with cross-border and multi-market accounts
You get the structure and discipline of an agency, with the responsiveness of a compact performance team.
Use the following checklist to evaluate any Google Ads agency — including Yestupa.
The first conversation should be about:
Your margins, pricing and LTV
Your markets and positioning
Your internal sales process
If a potential partner starts the conversation with “we can set up your campaigns in 24 hours” before understanding your economics, be cautious.
A credible Google Ads marketing agency can explain:
How they structure tests (ads, audiences, keywords, landing pages)
How long they run tests and what metrics define success
How they protect the account from unnecessary risk
You should hear a logical process, not vague phrases like “we optimise daily”.
Look for:
Proper usage of conversion actions and values
Segmented performance views (by device, geo, audience, funnel stage)
Clear reasoning for changing bid strategies and budgets
The best agencies make decisions from data, not from opinion.
Complex systems require clear explanations. If the team cannot explain:
Why certain campaign types are used
Why budgets are distributed in a certain way
Why a given ROAS or CPA target is realistic
…then they probably do not fully control what is happening in the account.
Beware of agencies that promise:
“Guaranteed ROAS in two weeks”
“Fixed cost per lead from day one”
A professional Google Ads agency will:
Separate “testing budget” from “scaling budget”
Set realistic timeframes for the learning phase
Show how they will reduce risk during experimentation
Ask to see anonymised reports. Look for:
ROAS, revenue and cost clearly visible
Segmentation by campaign type, funnel stage or country
Written conclusions and next steps
Exported default dashboards without commentary are not enough.
If they position themselves as a cheap Google Ads agency, they should still be clear about:
What is included and what is not
How many hours or deliverables are realistic at that fee
Where they refuse to cut corners (tracking, analysis, strategic planning)
Low fees without a clear scope usually mean low attention.
Choosing a China Google Ads agency like Yestupa is not only about cost. It can become a structural advantage.
Operating from China allows Yestupa to offer:
Competitive retainers compared with US/EU agencies
Enough margin to invest in tools, training and experimentation
A balance between being a cheap Google Ads agency and a high-quality partner
You are not paying for expensive office rent; you are paying for thinking and execution.
For brands selling to North America or Europe:
Your business day ends as our working day begins
Optimisations, tests and implementations can be done “overnight”
Reports and next steps can be ready when your team starts their day
This creates a 24-hour optimisation loop that many local agencies cannot match.
A China Google Ads agency like Yestupa frequently works with:
Factories and brands shipping globally
Multiple storefronts (Shopify, WooCommerce, BigCommerce) across regions
Complex logistics, customs and pricing structures
This experience is valuable if your business sells internationally or plans to.
Here is how Yestupa typically operates as your Google Ads agency from day one.
Understand your business model, product economics and markets
Audit existing Google Ads, Analytics and tracking setup
Identify immediate leaks (wasted spend) and quick wins
Deliverable: a concise audit document with issues, impact and recommended fixes.
Define campaign roles: brand, non-brand, Shopping/PMax, Demand Gen, YouTube, remarketing
Map a full-funnel acquisition plan: cold, warm and hot audiences
Align KPIs for each stage: ROAS, CPA, lead quality, new customer ratio
Deliverable: a one-page strategy and funnel map that both teams clearly understand.
Validate conversion events and values
Implement enhanced conversions or server-side tracking where applicable
Standardise naming conventions for campaigns, ad groups and ads
Deliverable: measurement that can be trusted, so optimisation is meaningful.
Design and launch new campaigns or rebuild legacy structures
Write or refine ad copy, assets and extensions
Align landing pages with search intent and offers
Deliverable: live campaigns built on a clean and logical structure.
Within the first three months, Yestupa focuses on:
Search term mining and negative keyword management
Budget reallocation toward profitable segments
Creative and landing page testing based on data
Iterative adjustments of bid strategies and targets
Deliverable: weekly and monthly reports summarising what changed, what happened and what is next.
When the account becomes stable and profitable:
Gradual, controlled budget increases on proven campaigns
Expansion into new geographies, audiences and campaign types
Exploration of supporting channels (Meta, Bing, YouTube) if relevant
Deliverable: a growth roadmap with scenarios and risks clearly described.
Many advertisers search phrases like “cheap Google Ads agency” or even “google ads markeitng agency” when they are cost-conscious. The key is to differentiate cheap from cheaply done.
Yestupa’s pricing philosophy:
Transparent scope – what is included (strategy, build, optimisation, reporting) is defined upfront
Fair retainers – balanced against your ad spend and complexity
No hidden markups – you see your real media spend directly in Google Ads
Our goal is to be cost-effective, not simply “cheap”. You should feel that:
Your ad spend is better protected
Your account is growing in a structured way
The fee is smaller than the value we create
It is usually time when:
Your monthly ad spend reaches a level where mistakes are expensive
Internal staff no longer has time to manage campaigns at depth
You want to scale into new markets or products and need a reliable framework
At that stage, a professional Google Ads agency often saves more money than it costs.
Key reasons:
More competitive fees with strong technical skills
Experience with cross-border and multi-market operations
Time-zone advantage for continuous optimisation
If you are selling internationally or want a performance partner that operates efficiently, a China Google Ads agency can be a strategic choice.
Timelines depend on:
The current quality of your account and tracking
Competitiveness of your niche
Budget level and testing appetite
Typically, the first 30–90 days are focused on stabilising and restructuring; after that, scaling opportunities become clearer and safer.
The best Google Ads agency for you is not simply the one with the loudest claims. It is the one that:
Understands your business economics
Builds a clean, role-based account structure
Protects your budget while testing intelligently
Communicates clearly, with data and reasoning
Charges a fair fee relative to the value delivered
If you are looking for a Google Ads agency that combines:
Performance-focused strategy
Cost-efficiency as a China Google Ads agency
The discipline of a mature team, not a single freelancer
